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Client: Bloom & Co. — April wrap-up

- followers sitting at ~8,650 now, up about 450 from last month
- published 18 posts total (mix of reels + carousels)
- collab with @glowwithsara went live mid-month — saved a ton, good reach
- switched posting time from 9am to 7am after checking insights, early engagement improved
- replied to everything — 200+ comments and DMs this month
- Morning Routine reel blew up — 40k views, way above our usual
- 2 email newsletters sent, open rates 41% and 38%
- updated google business profile, hours were wrong on moreno valley location
- competitor check: Smile Bright not running paid ads rn — opportunity?

Next month:
- launch vitamin C serum content
- test trending audio on reels
- giveaway when ready
- need new product photos from client ASAP
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Bloom & Co.

Social Media Report · April 2026

Maya Chen Social

maya@mayachensocial.com

8,650

Total followers

+450 this month

18

Posts published

On schedule

40K

Top reel views

Above avg.

200+

Comments & DMs

↑ vs last month

Work completed

  • Published 18 posts across Reels and carousels, maintaining a consistent content cadence.
  • Executed a collaboration post with @glowwithsara, driving strong save rates and expanded reach.
  • Optimised posting schedule from 9am to 7am based on audience insights — improving early engagement.

Highlight of the period

The "Morning Routine" Reel reached 40,000 views — significantly outperforming the channel average. Strong appetite confirmed for routine-based educational content.

Next steps

1

Vitamin C Serum launch campaign — dedicated launch post and supporting content series.

2

Trending audio testing — identify 2–3 trending tracks to boost Reel discoverability.

3

Giveaway execution — audience growth campaign now that content infrastructure is in place.

Action required

Please send product photography for the new Vitamin C Serum by May 7th to keep the launch timeline on track.

Prepared by Maya Chen Social

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